Middle/Body Paragraph The next one or two paragraphs should discuss in some detail, what makes you a good candidate. However, you want to do so from the perspective of what you can bring to the Employer, how you can meet their needs, or how you can solve their problems. They do not really care about what you have done in the past, except that it provides insight into what you might be capable of in the new job. Therefore, do not copy and paste pieces of your resume or simply provide a laundry list of qualifications - provide proof. This can be in the form of a story or a quote. Telling a story allows you to illustrate how you have used certain skills in the past. A story paints a picture, and a picture says a thousand words. Your cover letter should not mention every qualification you have or every minute detail in your story, only those that are the most relevant. Leave the reader wanting to know more – wanting to turn the page and read your resume. Also, if you can say that someone else mentioned a particular strength(s) of yours, it is instantly more believable than if you just mention the skill(s) yourself. Here are a couple of examples: One of my previous roles was covering for someone who had taken an unexpected sick leave. During their absence, I guided over 100 MBA Co-op students and approximately 275 employer representatives through the work-term recruitment process, resulting in a 98-100% placement rate for all three trimesters. Quickly building effective relationships, adapting to a new environment and new technology, and maintaining an enthusiastic attitude were key to my success. My communication and organizational skills have been noted in performance reviews and on multiple occasions I was chosen to manage projects and teams of up to ten people. Previous Managers and colleagues have commented on my passion for helping others succeed, creative problem-solving skills, and ability to work with people at all levels. In addition, clients have complimented on my expertise and sought me out when I moved to new opportunities. A story paints a picture, and a picture says a thousand words.